If there’s something I’ve learned after decades as a brand design professional, it’s this: “Simply communicate your relevant and unique offer.” Sounds easy, right? Let’s have a closer look. There are 3 major components to this, and if you don’t nail each one, I can...

There is no shortage of opinions out there about what a brand is, or how it works. It’s overwhelming. From the overly-simplistic “logo and colours” approach of inexperienced marketers, to the bloated, strategy-heavy scholarly methods that suck the life out of projects...