ANNIVERSARY CAMPAIGN

To celebrate its milestone 140th anniversary, Foresters wanted a memorable and interactive campaign that had legs to last all year, represent its brand values, and engage its 1 million members. To echo the anniversary theme of “Building Tomorrow Together”, we constructed 140 wooden blocks painted in the corporate palette and individually laser-etched with their own number, These blocks were distributed throughout the international membership, with members being encouraged to upload pictures of themselves with the block to a special microsite. The campaign was a resounding success, with hundreds of images posted from all over the world.